[R152.Ebook] Free PDF 39 Microlectures: In Proximity of Performance, by Matthew Goulish

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39 Microlectures: In Proximity of Performance, by Matthew Goulish

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'A series of accidents has brought you this book.
You may think of it not as a book, but as a library, an elevator, an amateur performance in a nearby theatre.
Open it to the table of contents.
Turn to the page that sounds the most interesting to you.
Read a sentence or two.
Repeat the process.
Read this book as a creative act, and feel encouraged.'
39 Microlectures: In Proximity of Performance is a collection of miniature stories, parables, musings and thinkpieces on the nature of reading, writing, art, collaboration, performance, life, death, the universe and everything. It is a unique and moving document for our times, full of curiosity and wonder, thoughtfulness and pain.
Matthew Goulish, founder member of performance group Goat Island, meditates on these and other diverse themes, proving, along the way, that the boundaries between poetry and criticism, and between creativity and theory, are a lot less fixed than they may seem. The book is revelatory, solemn yet at times hilarious, and genuinely written to inspire - or perhaps provoke - creativity and thought.

• Sales Rank: #872958 in Books
• Published on: 2000-10-14
• Released on: 2000-08-03
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x .51" w x 6.78" l, .90 pounds
• Binding: Paperback
• 224 pages

Most helpful customer reviews

8 of 8 people found the following review helpful.
A Portmanteau of Literary Accomplishment
By Elizabeth
Matthew Goulish invites the reader to share in his extraordinary life experience in 39 Microlectures. A melding of personal commentary, from dreams as a child, to his own struggle through cancer, Matthew's writing sparkles with insight and understanding. He succeeds in winding the reader's thoughts through narrow passageways- a trip through his own collection and love for architecture, film, theatre and literature. He shares with us his interpretation on the works of Italo Calvino, Eugene Ionesco, John Cage, Rem Koolhaas and countless others. A wealth of knowledge secured in a concise book, bringing the essence of so many important artistic figures together in one edition. Through the inspired writing of Matthew Goulish, interest is sparked and easily developed upon, using the source notes provided within the book. An invaluable reference to a library acquired over a lifetime. I highly recommend 39 Microlectures to any reader searching for an intellectual snowfall.

1 of 1 people found the following review helpful.
Absolutely fantastic
By WannabeWriter
At the beginning of the book, Goulish invites you to read out of order; to read partial sentences; to read however you please.

Each microlecture stands beautifully on its own but, together, they create a spirited exploration of art, literature, and life. Perfect for sparking thoughts on these topics. It's great for picking up for fun, too.

1 of 1 people found the following review helpful.
Learning by stimulating example
By J. McFarland
This short book of essays jumps all over the map like an overactive brain bent on sharing insights and experience on everything you need to know at once: it's a trip, and a great one. For my part, I took it in short chapters and learned so much. I remain in awe of author and his daring to do this book his way. Liberation!

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[S912.Ebook] Download Ebook Hemodynamic Waveform Analysis, 1e, by Thomas S. Ahrens, Laura P. Taylor

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A must for learning hemodynamic waveform interpretation, this excellent text and reference demonstrates the necessity of interpreting waveforms in critical care situations. Step-by-step directions are provided for identifying normal waveforms as well as abnormalities and variations. Technical considerations in hemodynamic waveform monitoring are provided. Integration of hemodynamic waveform values with other hemodynamic data provide the clinician with practical skills to apply in clinical scenarios. These skills are tested in the new clinical application section of the text which stresses the large number of practice waveforms.

• Sales Rank: #1253407 in Books
• Brand: Brand: Saunders
• Published on: 1992-01-15
• Original language: English
• Number of items: 1
• Dimensions: .88" h x 8.40" w x 10.82" l,
• Binding: Paperback
• 513 pages

Features

• Used Book in Good Condition

About the Author
Laura Taylor leads the technical development of FedRAMP, the U.S. government's initiative to apply the Federal Information Security Management Act to cloud computing. In 2006, Taylor's FISMA Certification and Accreditation Handbook was the first book published on FISMA. Taylor has contributed to four other books on information security and has authored hundreds of articles and white papers on infosec topics for a variety of web publications and magazines. Specializing in assisting federal agencies and private industry comply with computer security laws, Taylor is a thought leader on cyber security compliance. Taylor has led large technology migrations, developed enterprise wide information security programs, and has performed risk assessments and security audits for numerous financial institutions.

Most helpful customer reviews

24 of 25 people found the following review helpful.
Excellent, clear, and in-depth analysis of waveforms.
By saine@pig.net
This is the best atrial, ventricular, arterial, venous, and pulmonary waveform analysis material that I have read. The material is presented in a clear and logical fashion with instructions for proper interpretation of said waveforms and how to correlate with the ECG. Normal as well as abnormal waveforms are presented. The sample waveform tracings are top-notch and abundent. Application of waveform analysis to the clinical situation is also dealt with. Examples of the material covered: how to read a waves, c waves, v waves; where the edv is acurately measured; respiratory influence on waveforms (mechanical vs spontaneous); ECG correlation to all waveforms; valvular disturbences and how they reflect on the waveforms; practice waveforms; technical considerations; clinical application and treatment of waveforms; and IABP. I highly recommend this to any intensive care clinicians. This is also an excellent resource for educators (nursing or physician) as well as for those who work in the cath lab. James Saine RN CCRN

0 of 0 people found the following review helpful.
Five Stars
By kathy murray
Excellent book, would by again

0 of 1 people found the following review helpful.
Not in as good a shape as advertised
By Amazon Customer
The title speaks for itself, that is all there is to tell. I got what I needed in the content.

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Ceremonial Black & White Magick book. Learn to cast spells, conjure, pacts, etc.

• Sales Rank: #4022190 in Books
• Published on: 2011-05-12
• Original language: English
• Dimensions: 11.00" h x .31" w x 8.50" l,
• Binding: Paperback
• 134 pages

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1 of 1 people found the following review helpful.
This is one of my favorite Grimoires and a true form of channeling from the ...
By Wizard Baphomet
I have a copy of the original version of the Grimoire of Ewaz and I am now buying this version which is updated with additions including artwork. This is one of my favorite Grimoires and a true form of channeling from the powerful Demon Ewaz-another review stated it was from the days of "Dragons and Wizards" a good description. Powerful Talisman are included in the Grimoire for Money and Love. I personally have spoken several times to the author and he is an accomplished Magician. A must have for your Occult Library and a great way, on windy stormy days to enter within an Ancient Domain of Magick. There are also Hidden and Secret Connections with this Grimoire and the works of Alesiter Crowley.

1 of 1 people found the following review helpful.
powerful Magic
By Richard Rosendahl
This Book Comes alive In Your Hands, It Contains A very Powerful Magical System.

0 of 0 people found the following review helpful.
fair
By Kirk Alan Edwards
Fairly well written.Talismans which are new to me.Will copy some at staples and seek results.

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• Published on: 1701
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• Sales Rank: #25763 in Books
• Brand: Charon, Joel M./ Vigilant, Lee Garth
• Published on: 2011-01-13
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 1.00" h x 7.20" w x 9.00" l, 2.00 pounds
• Binding: Paperback
• 599 pages

About the Author
Joel M. Charon is a successful author and a professor of sociology at Moorhead State University in Minnesota. He received his Ph.D. from the University of Minnesota. He has published numerous textbooks and readers, and TEN QUESTIONS: A SOCIOLOGICAL PERSPECTIVE has gone through three editions. He is a member of the ASA and the Society for the Study of Symbolic Interaction.

Lee G. Vigilant is a professor at Minnesota State University at Moorhead. He received his Ph.D. from Boston College (1995).

Most helpful customer reviews

1 of 1 people found the following review helpful.
The book cover is wrong on here but since I ...
By norma
The book cover is wrong on here but since I looked over the description, it was the book I needed .. so just read the description carefully, don't go by the cover

2 of 3 people found the following review helpful.
Dissapointed in 4th edition
By K. Bloch
I had wonderful teaching evaluations after using the 3rd edition, so I went ahead and assigned the 4th book this semester. I am disappointed that the chapter by Fuller about rankism was removed, as my students responded so well to it. I am angry that the text includes the article "The New Case Against Immigration" by Mark Krikorian. [...] I will not assign the text again as long as it includes that reading.

0 of 0 people found the following review helpful.
Interesting readings. Minor spelling errors.
By J S Kim
Content was very knowledgable and worthy of research outside of class. Wish my class did writing assignments based on the readings.

My advice is to look past the misspellings of non-important words and keep your corrections in your head. If you do not know how to spell, "school," or, "institution," just read the entire paragraph and see if the misspelling really affects the message of the reading.

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Social Problems: Readings with Four Questions, 4th EditionFrom Charon, Joel M./ Vigilant, Lee Garth PDF
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[I375.Ebook] Ebook The Brand Gap: How To Bridge The Distance Between Business Strategy And Design, by Marty Neumeier

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• Sales Rank: #1214309 in Books
• Published on: 2006
• Original language: English
• Binding: Paperback

Most helpful customer reviews

54 of 59 people found the following review helpful.
How to Become a "Brand Gap Guru"
By Robert Morris
This is an expanded edition of a book first published in 2003. In it, Neumeier develops in greater depth several basic ideas about how to bridge a gap between business strategy and design. My own experience suggests that on occasion, there may be a conflict or misalignment rather than a "gap." Or the business strategy is inappropriate. Or the design concepts are wrong-headed. Or the execution fails. Whatever, Neumeier correctly notes that "A lot of people talk about it. Yet very few people understand it. Even fewer know how to manage it. Still, everyone wants it. What is it? Branding. of course -- arguably the most powerful business tool since the spreadsheet." What Neumeier offers is a "30,000-foot view of brand: what it is (and isn't), why it works (and doesn't), and most importantly, how to bridge the gap between logic and magic to build a sustainable competitive advantage." Of course, that assumes that both logic and magic are present and combined...or at least within close proximity of each other.

As others have already indicated, Neumeier provides a primer ("the least amount of information necessary") rather than a textbook. His coverage is not definitive, nor intended to be. He has a crisp writing style, complemented by "the shorthand of the conference room" (i.e. illustrations, diagrams, and summaries). Some describe his book an "easy read" but I do not. When reading short and snappy books such as this one, I have learned that certain insights resemble depth charges or time capsules: they have a delayed but eventually significant impact. For example, Neumeier explains why "Three Little Questions" can bring a high-level marketing meeting to a screeching halt:

1. Who are you?

2. What do you do?

3. Why does it matter?

I also want to express my admiration of the book's design features. They create an appropriate visual context within which Neumeier examines each of five "Disciplines": differentiation, collaboration, innovation, validation, and cultivation. Expect no head-snapping revelations. For many of those who read this book, its greatest value will will be derived from reiteration of certain core concepts which Neumeier reviews with uncommon clarity and concision. Check out the "Take-Home Lessons" (pages 149-157) which include

"A brand is a person's gut feeling about a product, service, or company. It's not what you say it is. It's what THEY say it is."

"Differentiation has evolved from a focus on `what it is,' to `what it does,' to 'how you'll feel,' to `who you are.' While features, benefits, and price are still important to people, experiences and personal identity are even more important."

"How do you know when an idea is innovative? When it scares the hell out of you."

Readers having relatively less experience with the branding process will especially appreciate the provision of an expanded (220-word) "Brand Glossary." Neumeier also includes a "Recommended Reading" section in which he briefly comments on each source. When reading business books, I much prefer annotated bibliographies such as Neumeier's to mere lists. For whatever reasons, many provide neither.

18 of 18 people found the following review helpful.
Junk food for thought.
By D. Garza
The book starts off with a bang and really grabbed my attention throughout the first half. After that the book fizzles out a bit and the information starts to lose some of its glimmer. The Brand Gap prides itself on being such a short title about a large subject. Well, I think the book could have been even shorter. It reads like a bloated blog post and interjects random visuals that are only sometimes helpful.

The Brand Gap is also quaintly outdated. At one point the author talks about how most websites are poorly designed and shows an example of something ala 1998. Well...A LOT has changed since this book was published (2006) and there are numerous examples of gorgeous, and useful websites on the market today. Granted, there's lots of bad design out there, but things have, and are, getting better.

A particularly embarrassing example is the author's use of Amazon's market share to elucidate his point about creating a focused brand. He gloats about Amazon losing 30% of it's market share after extending it's repertoire beyond books. Well guess what...the joke is on us now. Amazon magically broke the curse of expansion and their sales have risen 219% to $34.2 billion between 2006 and 2010. This NEEDS to be addressed in the book, otherwise the author's use Amazon's statistics is simply misinformation. It takes away a lot of the books credibility.

And speaking of credibility...For a book that stresses the importance of design and aesthetics, it needs to take a look in the mirror. The typesetting in the book is "horsey" and wouldn't even be acceptable in a first-semester graphic design course. Sure, I'm splitting hairs here, and most people wouldn't notice the typographic nuances, but a book that is half about design needs to take things like this seriously. It's ironic that the author claims that aesthetics build trust, however his own book leaves a lot of aesthetic loose ends.

The book is littered with many "a-ha" moments and interesting tidbits, but I don't feel like I have much more of an understanding of branding than I did before I read the book. It's a fun read, but nothing I would say anyone absolutely had to read.

15 of 16 people found the following review helpful.
A Branding Primer for Sales Professionals
By Michael C. Wagner
Branding and selling must live in peace. They seldom do - and that's not good for anyone.

One reason there is confusion regarding brand/sales harmony is due to the over complicated nature of most books on branding. Branding has turned into a high concept domain of intellectuals and creative types that leaves the sales force feeling like strangers in a strange land.

The good news is that Marty Neumeier has taken the time to write with clarity. He brings brand into clear focus with a direct and easy to read book entitled The Brand Gap.

Here are seven branding truths from The Brand Gap that just may create sales-brand peace in our time!

1. Neumeier posits a simple, to the point, definition of brand, "A brand is a person's gut feeling about a product, service, or company." Sales professionals understand gut feelings and ought never to forget this definition. Too often a sales process will treat the customer as a logical, rational being that will make the best choice based on the evidence. That kind of left-brained approach to selling ignores what people are really like. Yes, reason plays a part, but not nearly as dominate a part as sales people would like. It might be comforting to think that all you need is a well-reasoned argument for your product or service, but sales and brands are more complex than that. Too often brand managers have worked hard at creating that "gut feeling" only to have it undone by a "nothing but the facts" sales process.

2. The Brand Gap says - "The foundation of brand is trust". This is THE common ground of branding and selling. Trust is always the first goal. No product, service or company will ever communicate value without first establishing trust. Without trust, customers cannot assign value to you or what you are selling. Great brands create a context of trust. The sales person still needs to build individual trust, but without a brand addressing the fears and establishing a safe context - sales will continue to be at a disadvantage. Great salespeople will understand how the brand seeks to create trust while making sure their sales process builds on it.

3. This book establishes the value of a brand in a way with which every salesperson can fully agree. "The value of your brand grows in direct proportion to how quickly and easily customers can say "yes" to your offering." I think I can hear an "amen" in the sales department. But I would add one bit of caution: Very few sales are ever a matter of simply "taking the order". No matter how strong the brand is, salespeople must never hurry past the need to get what I call "the second yes". The first "yes" is the client's positive response to creative branding. The second "yes" is the client's positive response to a sales process that uncovers their individual needs.

4. Neumeier challenges salespeople to get beyond features and benefits. The lazy will resist this - the wise will agree. Brands these days are about "symbolic attributes". Product features can be quickly copied in a marketplace where mass customization techniques are available to all. But symbolic attributes get inside the heart of the client with a series of branded answers to key questions.
- What does the product look like?
- Where is it being sold?
- What kind of people buy it?
- Which "tribe" will I be joining if I buy it?
- What does the cost say about the desirability?
- What are other people saying about it?
- Who makes it?
This is all good for salespeople hear. When branding folks insist on a list of standards that salespeople find needless; salespeople would do well to remember there are very valid reasons for managing the "symbolic attributes"!

5. Our brains filter out irrelevant information; letting in only what is different and useful. It's good to see brand managers being told to get "different" and be "useful". So much that passes as advertising is neither. But salespeople need the same lesson! In branding it's called market research. In sales it's called listening and interviewing. The day has come when brands and sales must be creatively relevant. Fail here and everyone should plan to be ignored.

6. Neumeier says design ignites passion in people. He's right. But traditional adversarial and manipulative sales processes are certain to put the fire out! I know from personal experience that, in its heyday, Saturn's brand fire burned all the more because of a sales process that was as distinctive and relevant as the brand. Well-designed products and services deserve well-designed sales processes. Keep the fire burning brand builders and sales makers!

7. Finally, The Brand Gap introduces the "brandometer" - a durable set of ideas about what the brand is and what makes it tick. Sales is not excluded from using the "brandometer"! No one is excluded! Everyone must ask the million-dollar question: "Will it help or hurt the brand?" This is the discipline question. I know sales people might want to fudge here. They live with the pressure of making their numbers. But don't give in to the temptation. Ask that question often enough and sincerely - and, you will be making millions by selling millions.

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[B364.Ebook] Ebook Transformation of the God-Image: An Elucidation of Jung's Answer to Job, by Edward F. Edinger

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Book by Edinger, Edward F.

• Sales Rank: #352538 in Books
• Brand: Brand: Inner City Books
• Published on: 1992-06-01
• Original language: English
• Number of items: 1
• Dimensions: .31" h x 5.90" w x 8.62" l, .0 pounds
• Binding: Paperback
• 143 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

60 of 62 people found the following review helpful.
Excellent in-depth treatment of Jung's most famous book
By booklover
Jung has said that Answer to Job is the one book he wrote he wouldn't change.
Answer to Job covers more than psychology, it is a book of poetic dimensions. It is notoriously hard to understand.
Edinger's work opens up the contents of Answer to Job. Every page of this wonderful little book is brimful of insights taking one from appreciation of Answer to Job to understanding.
Edinger has a gift for expressing complex ideas in simple concrete terms. He is a master educator. Jaffe has done a masterful job of converting Edinger's lectures into a book.
The book will give you a greater understanding of Jung, his spirtual quest, and Jungian spirtuality.
Jung is one of the twentieth century's greatest scientific, spiritual and cultural forces. Edinger helps one get more from Jung's rich mythopoeic and psychological insights.
The book is a paragraph by paragraph discussion of Jung's Answer to Job with additional material drawn from other writings of Jung and additional authors.

0 of 1 people found the following review helpful.
Five Stars
By James Brandenburg
Edward F. Edinger is not Jung but does an adequate job on the transformation of the God Image

53 of 55 people found the following review helpful.
A worthy companion piece
By A Customer
I read Jung's Answer to Job and then moved on to this book by Edinger and found it really helpful in "unpacking" some of the information from Jung. I definitely recommend getting the two books together. I have some issues with Edinger, who remains at heart rather conservative. He also falls into a bit of hero worship with Jung. Still, his intellect is keen, and he is much easier to grasp than Jung (though Answer to Job is one of Jung's least obtuse). The lecture format is a blessing and a curse. It succeeds in drawing you in and imagining yourself there in Edinger's presence, but also results in the flow of the text being kind of loose. Beyond all this nitpicking, the topic covered is powerful, pressing, exciting, and challenging. It is the Jungian approach at it's best. Common sense and intellect are applied to the Western God-image without killing off that which is being studied. Very few authors seem interested or capable of engaging the God archetype at this level. Most revert to reconciling humanity with God's mysterious ways or decrying the limits of the Judeo-Christian archetype. These books are babysteps towards why God has progressed the way "he" has.

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